Books
MART has published some very valuable books, the latest offering is the Second Edition of Rural Marketing
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which include IIMs, MICA, MDI, IMI, IMT, FMS, ICFAI, SCMLD . Working on a ‘student project’ is just as rigorous as working on a client-commissioned project. Senior members of MART guide the students in their project, review their work and offer feedback with utmost seriousness. This learning environment enables students to gain hands-on experience and turn in quality work. Anirban Bose and Vikram Bhalla of MDI, Gurgaon won the prestigious Best Marketing Summer Project in 2001, in an award ceremony organized by IIM Kolkata where many prestigious management schools had also participated.