For both development and corporate sectors, rural marketing was little more than a black box. This huge knowledge gap motivated our founder to create MART in the year 1993. The aim was to equip both players with relevant rural solutions.
Today MART comprises a team of 50 professionals. What began as a small one-man operation, servicing a couple of clients, has today transformed into an organization with a large roster of clients, partnering some of the best organizations and agencies in the development and corporate sectors.
We started by providing handholding services to NGOs and development projects. Today, our range of services includes research, strategy formulation, implementation and capacity building, which has helped us emerge as the only one-stop rural solutions provider of its kind not just in the country but in the subcontinent.
Our operations have expanded from Delhi and its neighbourhood to include 10 states across the country. We provide support to our clients in the international arena as well, including Bangladesh, Nepal and Sri Lanka.
Key Milestones
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1993. MART opens its doors as the first of its kind rural marketing agency in the country.
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1995. The first-ever comprehensive study of Haats and Melas is launched which establishes itself as the only reference to marketers on traditional marketing platforms in the rural domain.
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1997. MART undertakes the largest survery for identifying livelihood opportunities in 1100 villages and 186 haats of UP for a World Bank funded project.
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1999. MART develops the proprietary 3M Approach as a solution to the country’s need of generating large scale employment in rural areas.
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2000. MART extends its operations to Andhra Pradesh and a core team is established in the state to provide technical inputs to bilateral projects, government departments, etc.
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2000 MART partners with Hindustan Unilever Ltd (HUL) to co-create Project Shakti which is upscaled to 12 states.
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2002. A path breaking study on rural insurance is undertaken for FICCI/FORTE. Policy makers and private players have used this study extensively to promote rural insurance in the country.
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2003. MART, as founder member of RMAAI in partnership with FICCI organizes first ever Conference on rural marketing.
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2005. MART develops a unique cost-effective distribution model by deploying youth-on-bicycles to distribute and promote products and services. This model is being successfully used by sectors such as telecom, FMCG, ICT, insurance, and health in rural India as well as in the neighbouring countries of Bangladesh and Nepal.
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2006. MART is conferred with the RMAAI Gold Award for Innovative Long Term Rural Marketing Initiatives for its Rasoi Ghar model for HPCL. It also receives a Special Jury Award.
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2007. As the India Knowledge Partner, MART teams up with University of Illinois, the World Bank, USAID and ICA Institute to host an international conference on linking markets and farmers communities. |
We are now providing consultancy on emerging verticals like agriculture, health, ICT, financial services and urban livelihoods. MART is on the threshold of offering its services in the international domain, including Brazil and China.
