Learning Hub
MART’s key focus areas in this domain are:
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Inclusive Marketing is an approach that looks at the marginalized not only as consumers but also as producers/suppliers. This approach uses innovative co-creation and appropriate partnerships offering promise to add economic value to goods and services contributed by the marginalized. It creates solutions that can make markets more efficient, competitive and inclusive. It can therefore impact poverty positively. Read more also watch this video  |
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A pro-poor value chain development aims at fostering inclusive growth by capacitating marginalized communities to manage business and marketing functions, by creating marketing infrastructure at local level and by empowering them to build relationship with stakeholders across the value chain. Read more |
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MART’s 3M Model is an innovative approach to initiating micro enterprises based on the three tenets of micro finance, micro markets and micro planning. The model primarily provides a tool to systematically map local resources, skills, support services, and markets for developing business plans. Further it provides a step by step plan to launch and manage activities. Read more |
Our Differentiators
- We create knowledge by working directly with community
- We develop innovative solutions through community co-creation
- We bring a strong market and private sector orientation
Research
We conduct research studies to develop in-depth understanding of issues which enable us to devise cutting edge strategies. By using exploratory and qualitative techniques to conduct research, we are able to offer innovative solutions to our clients as well as empower policy makers to take informed decisions.
MART has the expertise of delivering a range of services like opportunity assessment, value chain analysis, preparation of marketing and business plan and impact assessment.
Case 1
Challenge/Problem: To develop a market development strategy for people living in fringe areas of forest
Our Approach
- Identified a range of viable opportunities
- Undertook a value chain analysis of 20 major produce to come out with an intervention strategy
Results/Solution
- Developed comprehensive strategies on specific thrust areas like collective marketing, cluster promotion and capacity building of community and staff.
Case 2
Challenge/Problem
- To assess the environment and variables of vocational and employability skills scenario in context of trainers both in urban and rural India.
- To assess the roles of institutions and stakeholders for policy and standards framework for trainers capacity and career development
Results/Solution
- A comprehensive strategy was developed and roadmap for building trainers’ capacity in order to impact the vocation employability scenario
Techno Managerial Services
MART, by now has supported more than 20 bilateral projects in providing a range of techno-managerial services. Our focus has been on piloting and supporting NGOs and local partners in scaling up the initiatives. Unlike a typical consultancy firm, we involve ourselves in the implementation using a hand-holding approach; even operate from client’s office if required, to ensure closer interactions. We have created several large scale sustainable implementation models – market access through creation / upgradation of haats, collective marketing by groups, Project Shakti and sanitary napkin project undertaken with Bhopal gas tragedy victims.
Case 1 – OFSDP
Challenge/Problem: To provide techno managerial services towards promoting income generating activities among SHGs at village and cluster levels as Income Generating Activities Support Agency
Results/Solution
- Identified a range of viable opportunities for SHGs
- Provided training to SHGs and project staff on various aspects of IGA, marketing and cluster promotion
- Provided handholding support for linkages with market players, technology suppliers and other service providers
- Provided field level support to clusters to emerge as robust community led institutions
Case 2 – KUSP
Challenge/Problem
- The objective of the project was
- To Design and co-ordinate the Livelihoods programme in the capacity of Livelihood Management Agency
- Wage Employment Promotion
- Micro-enterprise Promotion
- Capacity Development of stakeholders involved
- Major challenges were
- Priority and focus to promote livelihoods for the urban poor by the Urban Local Bodies was very low
- Limited information and knowledge about the potential livelihood opportunities
Results/Solution
- Developed Wage Employment Strategy for skills development and job placement in service sector
- Mapped various potential wage employment sectors, trades, service providers, potential employers and opportunities (both existing and upcoming)
- Development partnerships (including procurement procedures and norms) with various training Institutions for skills development and job placement
- Facilitated Training Institutions to design customised short term training modules
- Developed urban youth mobilization strategy (ASEAT model)
- Piloted few projects on trades related to Retail, Hospitality, Automobiles &BPO, Financial sectors
- Comprehensive capacity building strategy for the project holders
- Handholding support to the ULBs for implementation of strategies
Capacity Building
MART is a team of consultant trainers and brings practical knowledge gained through field implementation to the classroom, particularly of marketing. We have conducted over 200 training programs (sponsored by agencies like the World Bank, UNDP, NABARD, SIDBI, Government Departments and International NGOs) and have trained over 5000 development professionals all over the country.
The themes of our programs are livelihoods promotion and market development, inclusive marketing, 3M approach and rural marketing. Apart from this customized programmes are conducted to suit the needs of specific agencies and project.
Our livelihood programmes have impacted the sector in many ways
- Brought a shift from ‘welfare’ to ‘business’ approach to livelihood programmes.
- Made way for market-led approach for livelihoods promotion rather than a production based approach.
- Created awareness of providing business development services to ground micro enterprises successfully.
- Ushered in the significance of professional marketing for achieving success in income generation programmes.
Ashwini Chandak: Ashwini, a Masters in Economics and a Post Graduate in Rural Marketing and Rural Development, has over 10 years of experience in community based enterprise promotion, value chain development, agribusiness and marketing, NTFP based livelihood promotion, skills development and public-private-community partnership. Having worked across the country, he has been actively involved in developing enterprise promotion strategy for various bilateral projects through value chain based approach. He has played a key role in establishing the Odisha operations for MART and has coordinated a team of professionals to conduct value chain analysis of 20 products. He led a team of professionals to develop MART’s collective marketing model. He has been involved in preparation of strategic and action plan in the livelihood sector in various states of India and Bangladesh.
Geeta Sinha: Geeta holds a Masters in Gender and Development from Institute of Development Studies, University of Sussex, Brighton, UK and a P.G. Diploma in Rural Development, Xavier Institute of Social Service. Prior to MART, she has worked with Aide et Action, PACS (Jharkhand), PRAXIS and JJS. She has experience in qualitative research including need assessment, strategy development and concept testing. She has worked for diverse projects including women empowerment, livelihoods, skills development and health care.
Kaustuv Mukhopadhyaya: Kaustuv, an IIFM graduate with more than 10 years of experience, has a keen passion to contribute to making marginalized youth of India to become employable. He has been involved in skill development in various initiatives of MART in last 4 years. His ability to bring social perspective to creating sustainable solution in this sector is unique.
| Aajeevika, Uttarakhand ANSAB, Nepal APTECH Broederlijk Delen Care Catholic Relief Services District Poverty Initiative Project - Rajasthan District Poverty Initiative Project - MP DFID World Bank Enterprise works/VITA |
GIZ GOAL India IFAD Jharkhand Tribal Development Project Jharkhand Livelihood Promotion Society Katalyst KUSP NABARD NR International NSDC OFSDP, Odisha |
Orissa Modernisation Govt Initiative OTELP Oxfam RABOBANK Foundation REACH India SERP, Andhra Pradesh UNDP UNICEF UPASaC WORLP, Orissa |
