Opportunity Assessment: Identifying feasible, market-driven income generating opportunities for poor women and villagers is a major challenge in the development sector. MART has developed the 3M Approach, a comprehensive methodology for assessing market-driven livelihood opportunities for the poor.
This approach has been accepted by National Bank for Agriculture and Rural Development (NABARD) and adopted as a sustainable strategy for promotion of micro enterprises in various bilateral programmes like Western Orissa Rural Livelihood Project (WORLP), Tamil Nadu Pudhu Vazhvu Society, Andhra Pradesh Rural Livelihoods Project (APRLP), Madhya Pradesh District Poverty Initiatives Project (MP-DPIP), and CARE-CASHE.
Sub-Sector study and Value Chain Analysis: Small and marginal producers often struggle to fetch the right prices due to a lack of market knowledge and poor understanding of value chain issues. MART‘s marketing strengths enables transfering this knowledge to rural communities and agencies working at the grassroots.
We have developed comprehensive strategies for sub-sectors by conducting value chain analysis for products ranging from agri-based to non-farm and handicrafts for agencies like RUDA, OTELP, MPRLP, MPDPIP, etc.
Market Dynamics: Many developmental agencies are today seeking understanding and insights on marketing issues related to rural products. MART’s customized studies are aimed at understanding market dynamics in order to develop appropriate marketing strategies for its clients.
We have conducted a number of studies on local marketing systems and rural products and services. For example, our study on Rural Haats in Assam enabled us to craft strategies to promote existing haats as wholesale markets and further improve marginal farmers’ access to markets. Similarly a market assessment of IT-enabled services (ITES) conducted to understand the marketability of rural ITES in Bangladesh led to the development of a feasible business model for rural kiosks.
Feasibility: Feasibility assessment requires comprehensive understanding of socio economic conditions and market analysis. Our market-led focus makes it easy for us to offer very specific solutions to our clients. Examples of such studies include our projects for CARE, LEDeG (Ladakh) ATI, India, among others.
Impact Assessment: Assessing the impact of developmental projects, particularly enterprise and marketing related projects. . As a practising consultancy, MART is in a unique position to conduct impact assessment studies. We have conducted evaluation studies in India and neigbouring countries. |
MART conducted a comprehensive study for ARIASP, a World Bank funded project in Assam to develop a strategy to strengthen existing haats as wholesale markets in order to enhance marginal farmer’s access to market. MART studied 20 haats in 5 districts by adopting a qualitative approach. The study had two components; the first component was to identify needs and develop the approach for strengthening haats and the second component was on type, design, cost of various infrastructures.
To suggest the approach for strengthening haats in a sustainable manner in-depth interactions were undertaken with producers, sellers and traders in haat, transporters, BDS providers and Zilla partishad, District collector and other enablers in the government set up. Similarly to suggest infrastructures in-depth analysis was done to map local resources, structure type, appropriate design to suit to the local condition, costing of the structures etc.
|
Evaluation of Market Information System in Nepal: ANSAB, a leading NGO in Nepal, with the support of Donors, initiated a Market Information System project to provide market information and knowhow to local level producers and collectors whose main source of livelihood came from NTFPs (Non Timber Forest Produce). The objectives of the study were to assess the impact of the project over a period of 3 years and suggest recommendations for making the initiative more effective as well as financially sustainable.
|
|
Services Delivered
