Capacity Building

With government focus on creating sustainable livelihoods and employment among rural masses, in depth understanding of the market is essential for facilitating staff to achieve success in managing income generating programs.

MART is a team of consultant trainers and brings practical knowledge gained through field implementation to the classroom, particularly of marketing.

MART has conducted over 200 training programs (sponsored by agencies like the World Bank, UNDP, NABARD, SIDBI, Government Departments and International NGOs) and has trained over 5000 development professionals all over the country. The themes of our programs are livelihoods promotion and market development, 3M approach and rural marketing. Apart from this customized programmes are conducted to suit the needs of specific agencies and project.

Our livelihood programmes have impacted the sector in many ways

	Brought a shift from ‘welfare’ to ‘business’ approach to livelihoods programmes.
	Made way for a Market-led approach for livelihoods promotion rather than a production based approach.
	Created awareness of providing business development services to ground micro enterprises successfully.
	Ushered in the significance of professional marketing for achieving success in income generation programmes.